South Africa hopeful Tourism re-opening as early as September
We are so grateful to the Tourism Business Council of South Africa as well as the Southern Africa Tourism Services Association for all they are doing representing the industry. This is to the Covid-19 Command Council who asked them to come up with a risk adjusted strategy for re-opening tourism earlier than next year.
Thanks to the daily Telegraph for a much more positive article about re-opening for tourism and travel – click on the link below for the article.
South Africa’s tourism industry has hit back at recent predictions that international tourism will not re-open before 2021. They are claiming that the country’s actual date of re-opening is likely to be much sooner.
South Africa wants to show the world that it is TRAVEL READY using the hashtag #SouthAfricaIsTravelReady wherever possible in marketing campaigns.
Plettenberg Bay is marketing itself as being worth the wait and let’s hope that wait wont be too long and what we have to offer will appeal to post-Covid travellers!
Here is the latest update hot off the Facebook press thanks to the page #Tourisminmyblood
TBCSA PRESENTS CALCULATED, driven AND GRADUAL RE-OPENING OF TOURISM TO parliament’s TOURISM PORTFOLIO COMMITTEE
JOHANNESBURG, 10 JUNE 2020.
The TBCSA successfully presented the Tourism Recovery Strategy to Parliament’s Portfolio Committee on Tourism yesterday.
The data-driven Tourism Recovery Strategy advocates unequivocally for an earlier phased re-opening of international tourism to South Africa as soon as September 2020.
The T.B.C.S.A. highlighted that the reopening would be dependent on the development and roll out of stringent and practical health-focused protocols by the travel and tourism value-chain to safeguard staff, travellers and guests.
The presentation to the Tourism Portfolio Committee was an important step in the “shoulder-to-shoulder” collaboration that private and public sector stakeholders have agreed is needed for tourism to re-open and contribute to South Africa’s economic and job creation prospects.
“We acknowledge the good work being done by Government to get tourism back on track. Tourism is a vital sector to South Africa’s economy and accounts for 1.5 million jobs, many of those employed are young people. By nature of tourism’s value chain, there are also significant benefits to other parts of the economy when tourism re-opens. We are committed to doing this safely,” says Tshifhiwa Tshivhengwa, T.B.C.S.A. CEO.
The T.B.C.S.A.’s proposed Tourism Recovery Strategy acknowledges that a phased approach will be required for the responsible re-opening of international tourism to South Africa. A “calculated, driven, aggressive and gradual” re-entry of tourism into the economy is essential if South Africa is to save 1.2 million jobs. Many of these jobs are in rural areas, directly and indirectly linked to tourism, as well as the wider communities reliant on the tourism sector for their survival.
With the introduction of Level 3 lock down, and with it the limited opening of business travel in South Africa, there is an opportunity to showcase the efforts and commitment that all aspects of the tourism value chain. The development and implementation of protocols to instil confidence in the industry’s ability to deliver a safe environment within which tourism activities can take place.
“As we see elsewhere in the world, the opening of domestic tourism is the first phase in ensuring that tourism starts to re-open slowly. This then leads the way in launching the various components in the tourism value chain. Business travel is the largest component in the formal travel industry. It’s reopening provides us with an opportunity to see how we can further open domestic leisure within the context of the protocols in the very near future,” explains Tshifhiwa Tshivhengwa, CEO of TBCSA.
The TBCSA’s proposed phased Tourism Recovery Strategy provides for
An initial 6-8-week Preparation Phase, followed by a Phase 1 trial where safe source markets with similar risk profiles and stages of pandemic would be allowed to travel to South Africa. These travellers would be vetted, all stringent safety protocols would be in place and the focus would be on low-contact product and low-risk areas.
In Phase 2, South Africa would further re-open key markets, expand the experiences on offer, until in Phase 3 air access is opened fully and the destination can restart its longer-term growth strategy.
Whilst the presentation focused on the recovery, various members of the committee also raised the very real issue of transformation in the sector. It was agreed that there would be an interaction on this matter in the future. Overall, the presentation was well received with many committee members acknowledging the role of tourism as well as the importance of reopening safely.
“We receive calls every day from tourism companies which are on the brink of having to retrench staff or close down. We have many, many jobs to protect in tourism. If we do not protect the value chain, it’s going to be very difficult to reinstate it. If we do not do something soon, there are too many companies that will be beyond the point of no return,” explains Tshivhengwa.
“We are committed to a safe and responsible plan to reopening our sector. We know that the public sector, and our private-sector stakeholders are all equally as committed to this goal. This is our sector,” concludes Tshivhengwa.